AI, Design, Business Expertise

From years of experience, I've discovered that my design work involves much more than just perfecting and designing logos, branding, pixel, design systems, creative / art direaction and interfaces, I'm a 2x founder with one successful exit. I've been early design hire at a protocol that scaled to billions in volume, co-founded a product with 1.3M+ users, helped founders raise millions, and built communities people actually show up for.

At every stage, I wore multiple hats. Design, product, growth, strategy, hiring and more, Whatever the company needed. That's because I don't think of myself as just a designer. I'm a business-focused thinker who happens to use design as the tool. I care about what converts, what scales, what makes money. The real work is quieter though. Building design culture inside companies. Teaching founders why design decisions matter. Hiring teams that care about outcomes. Shipping interfaces and strategy simple enough to disappear. That's the work that compounds.

I'm dedicated to excellence at every stage of my work - from initial 0 → 1 research to the final details. Working closely with founders, researchers and engineering teams, I strive to create impactful designs that enhance user experiences and drive business growth. I firmly believe that growth and quality don't happen by chance; they come from consistent effort and a sharp focus on detail.

Design brands that transform how businesses connect.

  • Brand identity & guidelines

  • Creative direction

  • Campaign design

  • Customer research

  • Brand design systems

  • Product marketing content

Build products that think with you, not just for you.

  • AI product strategy

  • LLM interface design

  • Prompt design systems

  • Human-AI interaction patterns

  • Agentic workflow design

  • Generative asset direction

  • AI tool fluency

The thing AI can't fake. Curation, judgment, and knowing what to kill.

  • Design curation & references

  • Aesthetic direction

  • Visual quality control

  • Signal vs. noise filtering

  • Creative judgment & editorial eye

  • Culture-aware sensibility

Uncover insights across brand, product, and tech to drive impact

  • Audience & competitive analysis

  • Brand positioning & architecture

  • Product strategy

  • Vision workshops

  • Design-led growth

  • Conversion strategy

Craft elegant, insight-driven digital experiences.

  • Product design & prototyping

  • Information architecture

  • UX design & guidelines

  • Digital design systems

  • Complex interfaces & enterprise software

  • User journey mapping

Drive design impact across brand, product, and people.

  • Design operations & process

  • Team building & recruitment

  • Stakeholder alignment

  • Portfolio review & mentorship

  • Frameworks that actually ship

Design doesn't live in a vacuum. Neither should the people doing it.

  • Founder advisory & sparring

  • Go-to-market strategy

  • Pitch deck & investor narrative

  • Business model design

  • 0→1 product launches

  • Revenue-aware design decisions